Magento SEO

Inhoud

From version 1.2.1: enable Server URL rewrites (System => Configuration => Web => Search Engines Optimization)
Set "Add store Code to Urls" under "Url Options" to "No".
Set preferred domain under "Unsecure" and "Secure" => Base URL (will aslo remove session ID)
Edit .htaccess to set up redirect to preferred (non)www around line 119:

RewriteBase / RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/

RewriteRule ^index.php$ http://www.mydomain.com/ [R=301,L]

clean and short URL's
disable category names in URL (because of dupe issues) System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no".

title (65 char) with keywords in front, brand at the end
default title can be editted here: Configuration => Design => HTML Head
overwriting the default titles for categories/products will rewrite their complete title and also remove categories lying above
to put your brand at the end of each URL set it as the 'Title Suffix'
meta description (155 char) default empty, but unique and catchy for important pages
meta keywords empty
canonical tag: http://www.magentocommerce.com/module/906/canonical-url-s-for-magento
robots meta

unique content for each product page
unique content for each category page (Catalog => Manage Categories)
use the alt attribute on images
check file names for images
noindex non-content pages: http://www.magentocommerce.com/magento-connect/marketing/seo/yoast-metarobots.html

Fix headings (no H1/H2 etc in navigation, change <h4> tags in <div class="head"> to <strong>)
Homepage: H1 -> Sitename, H2 -> Categories // Categories: H1 -> Category name, H3 -> Products // Products: H1: product name
nofollow links to login, checkout, wishlist, RSS feeds, layered navigation, add to wishlist, add to compare
breadcrumb

check site speed (System => Cache Management and enable all caching features like this: http://www.ruudkok.nl/images/cache-management.png)
enable browser caching in .htaccess
set image size attributes
check robots.txt
check headers (404/redirects)
combine JS/CSS
create XML sitemap at Catalog => Google Sitemap => Add Sitemap