Checklist

on-page check (Inhoudelijke analyse)

• title (65 char)
• meta (155 char)
• h1/h2 gebruik
• alt
• enough quality content
• link worthy content
• no internal duplication
• clean url's
• short urls
• decapitalized url's
• authorship markup
• rich snippets
• language defined

technical check (Technische analyse)

• robots.txt
• meta robots
• canonical
• secondary pages of index/category --> relnext
• absolute URL's (geen base href met trailing slash)
• non-www
• trailing slash
• https vs http
• http headers
• css/js samenvoegen
• redirects
• 404
• webpagetest (size / cache)
• snelheid XML sitemap
• dimensies van afbeeldingen in HTML (width/height)

google check

• hidden text/navigation (cache vs live)
• indexed pages (site:)
• homepage #1 on brand search (sitelinks)
• text uniek (google/copyscape/non-boilerplate)
• backlinks
• handling non-existing id's / parameters
• asynchrone GA, in head
• rich snippets

navigational check

• navigation usable without CSS/javascript/cookies
• breadcrumbs
• not too many links on each page
• internal linking
• footer links
• nofollow links
• no broken links
• external links
• product filters not indexable (faceted search)
• HTML sitemap
• XML sitemap

overig

• beheers page 1 op merknaam
• intern linken: 'site:domein.nl "keywords"' linken > kw page
• check aanwezigheid extra domeinen