Blackhat

LAC 2013

judith lewis

• create personas with google+, linkedin, college etc, pictures in excel
• have a dedicated laptop
• have vpn / IP's etc

• fake media exposure
• PR with linking sentenced (or keyword urls)
• advertorial
• spun articles (next day) links as above (mlb -> 15 GBP for an article -> spin 50 times)
• brand/url directory links

paul madden

• hack wordpress plugin to replace 25% affiliateID's
• hack wordpress to authenticate for WMC and remove the website from there
• o2 / tesco index search results
• hijack wp plugins

martin

• hack website and redirect small % of traffic
• hack website and show googlebot a difference canonical
• hidden links in noscript tags (in media buys)
• acorn.co.uk (uk domaining)

"online casino" serp UK

• casinoonlinelivecasinosuk.co.uk (#8 on 08/02/2013, #9 on 11/02/2013)
• casinoonlinecasinosuklive.co.uk (#9 on 08/02/2013, #13 on 11/02/2013)
• onlinecasinolivecasinosuk.co.uk (#10 on 08/02/2013, #1 on 11/02/2013)

• all 302 redirecting to http://lookuponlinecasino.com/
• no google cache

backlinks:

1. OSE reports none
2. majestic reports 1265-1400 referring domains (7 .edu, 1 .gov), 11-14k links
3. ahrefs reports 8100-9000 referring domains, 75-82k links (7% nofollow)

• all hacked sites: 6x13% closely related anchor, 10% domain variations, 5% random shit

---

@rishil

Werkt sinds 2006:

• Keywords unrelated to site
• Redirecting
• Keyword stuffing
• Mirror/duplicate content
• Tiny Text
• Link Farms
• Gibberish
• Domain Spam
• Hidden links
• Mini/micro-sites
• Typo spam and cyber squatting

Werkt niet meer:

• Doorway pages
• Cloaking
• Keyword stacking
• Hidden text
• Page Swapping (bait &switch)

Nieuw:

• Comment Linking (scrapebox)
• Feed aggregation
• Content Overload
• Domain Shifting
• Profile Linking
• Social Media Automation / Aggragation
• Profile Hijacking