Blackhat

LAC 2013

judith lewis:

• create personas with google+, linkedin, college etc, pictures in excel
• have a dedicated laptop
• have vpn / IP's etc

paul madden

• hack wordpress plugin to replace 25% affiliateID's
• hack wordpress to authenticate for WMC and remove the website from there
• o2 / tesco index search results
• hijack wp plugins

martin

• hack website and redirect small % of traffic
• hack website and show googlebot a difference canonical
• hidden links in noscript tags (in media buys)
• acorn.co.uk (uk domaining)

"online casino" serp UK (09/02/2013)

1. 8 casinoonlinelivecasinosuk.co.uk
2. 9 casinoonlinecasinosuklive.co.uk
3. 10 onlinecasinolivecasinosuk.co.uk

all 302 redirecting to http://lookuponlinecasino.com/ no google cache

backlinks: OSE reports none majestic reports 1265-1400 referring domains (7 .edu, 1 .gov), 11-14k links hacked sites: 6x13% closely related anchor, 10% domain variations, 5% random shit ahrefs reports 8100-9000 referring domains, 75-82k links (7% nofollow)

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@rishil

Werkt sinds 2006:

• Keywords unrelated to site
• Redirecting
• Keyword stuffing
• Mirror/duplicate content
• Tiny Text
• Link Farms
• Gibberish
• Domain Spam
• Hidden links
• Mini/micro-sites
• Typo spam and cyber squatting

Werkt niet meer:

• Doorway pages
• Cloaking
• Keyword stacking
• Hidden text
• Page Swapping (bait &switch)

Nieuw:

• Comment Linking (scrapebox)
• Feed aggregation
• Content Overload
• Domain Shifting
• Profile Linking
• Social Media Automation / Aggragation
• Profile Hijacking