Magento SEO

URL structure

• From version 1.2.1: enable Server URL rewrites (System => Configuration => Web => Search Engines Optimization)
• Set "Add store Code to Urls" under "Url Options" to "No".
• Set preferred domain under "Unsecure" and "Secure" => Base URL (will aslo remove session ID)
• Edit .htaccess to set up redirect to preferred (non)www around line 119:

RewriteBase / RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/

RewriteRule ^index.php$ http://www.mydomain.com/ [R=301,L]

Meta data

• title (65 char) with keywords in front, brand at the end
• default title can be editted here: Configuration => Design => HTML Head
• to put your brand at the end of each URL set it as the 'Title Suffix'
• meta description (155 char) default empty
• canonical tag: http://www.magentocommerce.com/module/906/canonical-url-s-for-magento
• robots meta