Internet Advantage
SEO proces
1. KW research door sales, using AdWords KW tool based on exact match (competitie, search volume, transactional)
2. Budgetbepaling door SEO team + Kathia
3. KW lijst + budget met klant bespreken
4. SEO recommendations (incl shortlist met focuspunten) door SEO team
5. Focuspunten moeten worden geimplementeerd
6. Linkbuilding
Linkbuilding
- 30% van budget naar linkbuilding (waarvan 70% naar one-way links, 30% naar paid directories)
- Also doing article submissions and press releases
- Filipines are doing content creation and link submissions for English keywords
- Peru is doing content creation and link submissions for Spanish language
- Article submissions go at €8 per article
- Deeplink vs homepage link depends on what ranks in Google
Websites
CVresume.org: 500.000 unique per month, 1.500.000 pageviews per month, € 2.000 revenue per month
Most traffic = Spanish
Target: € 100.000 per year = € 5,55 eCPM (currently € 1,33 eCPM)
How?
- CPM deals (now € 1,33 eCPM)
- IP localization (South America shouldn't get Spanish offers)
- Centralize statistics
- Email lists
- Selling links
- Commercial blog posts
- Get an affiliate deal
- Google Analytics segmenting per language
- CV uploads?
- Social media
Concurrent doet 100.000 per jaar met 2M pageviews per maand: resumetemplates.org
Sales
Soraya = sales director
Magda = sales assistent
Manuel = Sales UK/Ireland (Madrid)
SMM
- Community management (facebook, twitter, linkedin)
- Social media as crowd sourcing (what do they want/think)
- Competitor checkup - what do they do?
How?
- Facebook (business page + thematic group)
- Twitter profile
- LinkedIn (business profile + business groups)
- Groups on Xing/Plaxo
Issue: how to sell SMM without being community managers for client (which isn't scalable)
Office settings
Wifi: 0736708814464396
Wifi buren: (uitzendkrachtig)
Wifi Salamanca: TYSPMBPEA (ThomsonC710B8)
Wifi Salamanca #2: 5a303030324346453137303644
