Internet Advantage
SEO proces
1. KW research door sales, using AdWords KW tool based on exact match (competitie, search volume, transactional)
2. KW lijst met klant bespreken
3. SEO recommendations (incl shortlist met focuspunten) door SEO team
4. Focuspunten moeten worden geimplementeerd
5. Linkbuilding
Linkbuilding
- 30% van budget naar linkbuilding (waarvan 70% naar one-way links, 30% naar paid directories)
- Also doing article submissions and press releases
- Filipines are doing content creation and link submissions for English keywords
- Peru is doing content creation and link submissions for Spanish language
- Article submissions go at €8 per article
- Deeplink vs homepage link depends on what ranks in Google
Websites
CVresume.org: 500.000 unique per month, 1.500.000 pageviews per month, € 2.000 revenue per month
Most traffic = Spanish
Target: € 100.000 per year = € 5,55 eCPM (currently € 1,33 eCPM)
How?
- CPM deals (now € 1,33 eCPM)
- IP localization (South America shouldn't get Spanish offers)
- Centralize statistics
- Email lists
- Selling links
- Commercial blog posts
- Get an affiliate deal
- Google Analytics segmenting per language
- CV uploads?
- Social media
Concurrent doet 100.000 per jaar met 2M pageviews per maand: resumetemplates.org
Sales
Soraya = sales director
Magda = sales assistent
Manuel = Sales UK/Ireland (Madrid)
SMM
- Community management (facebook, twitter, linkedin)
- Social media as crowd sourcing (what do they want/think)
- Competitor checkup - what do they do?
How?
- Facebook (business page + thematic group)
- Twitter profile
- LinkedIn (business profile + business groups)
- Groups on Xing/Plaxo
Issue: how to sell SMM without being community managers for client (which isn't scalable)
Office settings
Wifi: 0736708814464396
Wifi buren: (uitzendkrachtig)
Wifi Salamanca: TYSPMBPEA (ThomsonC710B8)
Wifi Salamanca #2: 5a303030324346453137303644
