PPC
Uit dotSearch
Versie door 62.140.137.8 (Overleg) op 4 mrt 2010 om 10:24
Setting PPC bids
Adjust bids based on Ad Position
- increase bids on if ads are below position 8.0 (to get more traffic on highly competitive terms, which is why you rank that low)
- decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition)
Writing ads
- ads are merely a way to get visitors to a landing page, not to close a sale
- don't describe products, describe customer benefits and make a promise
- first description line contains a "teaser" or question that continues to draw the attention
- second description line contains a promise and goes for the ultimate ‘call-to-action’
Conversion rates
Telecom should be possible at 2.5% CR and 0.30 eCPC
