Blackhat

LAC 2013

judith: - create personas with google+, linkedin, college etc, pictures in excel - have a dedicated laptop - have vpn / IP's etc

paul madden - hack wordpress plugin to replace 25% affiliateID's - hack wordpress to authenticate for WMC and remove the website from there - o2 / tesco index search results - hijack wp plugins

martin - hack website and redirect small % of traffic - hack website and show googlebot a difference canonical - hidden links in noscript tags (in media buys) - acorn.co.uk (uk domaining)

Bron: @rishil

Werkt sinds 2006:

• Keywords unrelated to site
• Redirecting
• Keyword stuffing
• Mirror/duplicate content
• Tiny Text
• Link Farms
• Gibberish
• Domain Spam
• Hidden links
• Mini/micro-sites
• Typo spam and cyber squatting

Werkt niet meer:

• Doorway pages
• Cloaking
• Keyword stacking
• Hidden text
• Page Swapping (bait &switch)

Nieuw:

• Comment Linking (scrapebox)
• Feed aggregation
• Content Overload
• Domain Shifting
• Profile Linking
• Social Media Automation / Aggragation
• Profile Hijacking