AdWords
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Google AdWords quality score (QS)
- 10-15 pages of unique content
- privacy policy
- contact
- sitemap
- targeted landing pages
- link to high trust relevant websites
CONTENT NETWORK
Google only looks at the first 50 keywords in each ad group to determine where to place your advertisement.
By using “popular news stories” to generate your Content Network campaigns, you’re able to find a lot of cheap traffic with large amounts of volume.