Magento SEO: verschil tussen versies

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Regel 13: Regel 13:
 
* title (65 char) with keywords in front, brand at the end
 
* title (65 char) with keywords in front, brand at the end
 
* default title can be editted here: Configuration => Design => HTML Head
 
* default title can be editted here: Configuration => Design => HTML Head
 +
* overwriting the default titles for categories/products will rewrite their complete title and also remove categories lying above
 
* to put your brand at the end of each URL set it as the 'Title Suffix'
 
* to put your brand at the end of each URL set it as the 'Title Suffix'
 
* meta description (155 char) default empty, but unique and catchy for important pages
 
* meta description (155 char) default empty, but unique and catchy for important pages
Regel 21: Regel 22:
 
==Content==
 
==Content==
 
* unique content for each product page
 
* unique content for each product page
* unique content for each category page
+
* unique content for each category page (Catalog => Manage Categories)
 
* use the alt attribute on images
 
* use the alt attribute on images
  

Versie van 27 okt 2011 om 13:30

URL structure

  • From version 1.2.1: enable Server URL rewrites (System => Configuration => Web => Search Engines Optimization)
  • Set "Add store Code to Urls" under "Url Options" to "No".
  • Set preferred domain under "Unsecure" and "Secure" => Base URL (will aslo remove session ID)
  • Edit .htaccess to set up redirect to preferred (non)www around line 119:

RewriteBase / RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/

RewriteRule ^index.php$ http://www.mydomain.com/ [R=301,L]

  • clean and short URL's
  • disable category names in URL (because of dupe issues) System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no".

Meta data

  • title (65 char) with keywords in front, brand at the end
  • default title can be editted here: Configuration => Design => HTML Head
  • overwriting the default titles for categories/products will rewrite their complete title and also remove categories lying above
  • to put your brand at the end of each URL set it as the 'Title Suffix'
  • meta description (155 char) default empty, but unique and catchy for important pages
  • meta keywords empty
  • canonical tag: http://www.magentocommerce.com/module/906/canonical-url-s-for-magento
  • robots meta

Content

  • unique content for each product page
  • unique content for each category page (Catalog => Manage Categories)
  • use the alt attribute on images

Technology

  • check site speed
  • set image size attributes
  • check robots.txt
  • check headers (404/redirects)
  • combine JS/CSS