Internet Advantage: verschil tussen versies

Versie van 13 dec 2010 om 13:00

SEO proces

1. KW research door sales, using AdWords KW tool based on exact match (competitie, search volume, transactional)

2. Budgetbepaling door SEO team + Kathia

3. KW lijst + budget met klant bespreken

4. SEO recommendations (incl shortlist met focuspunten) door SEO team

5. Focuspunten moeten worden geimplementeerd

6. Linkbuilding

Linkbuilding

• 30% van budget naar linkbuilding (waarvan 70% naar one-way links, 30% naar paid directories)
• Also doing article submissions and press releases
• Filipines are doing content creation and link submissions for English keywords
• Peru is doing content creation and link submissions for Spanish language
• Article submissions go at €8 per article
• Deeplink vs homepage link depends on what ranks in Google

Websites

CVresume.org: 500.000 unique per month, 1.500.000 pageviews per month, € 2.000 revenue per month

Most traffic = Spanish

Target: € 100.000 per year = € 5,55 eCPM (currently € 1,33 eCPM)

How?

• CPM deals (now € 1,33 eCPM)
• IP localization (South America shouldn't get Spanish offers)
• Centralize statistics
• Email lists
• Selling links
• Commercial blog posts
• Get an affiliate deal
• Google Analytics segmenting per language
• CV uploads?
• Social media

Concurrent doet 100.000 per jaar met 2M pageviews per maand: resumetemplates.org

Sales

Soraya = sales director

Magda = sales assistent

Manuel = Sales UK/Ireland (Madrid)

SMM

• Community management (facebook, twitter, linkedin)
• Social media as crowd sourcing (what do they want/think)
• Competitor checkup - what do they do?

How?

• Facebook (business page + thematic group)
• Twitter profile
• LinkedIn (business profile + business groups)
• Groups on Xing/Plaxo

Issue: how to sell SMM without being community managers for client (which isn't scalable)

Office settings

Wifi: 0736708814464396

Wifi buren: (uitzendkrachtig)

Wifi Salamanca: TYSPMBPEA (ThomsonC710B8)

Wifi Salamanca #2: 5a303030324346453137303644