PPC: verschil tussen versies

Versie van 12 okt 2009 om 09:01

• AdWords
• Facebook

Setting PPC bids

Adjust bids based on Ad Position

• increase bids on if ads are below position 8.0 (to get more traffic on highly competitive terms, which is why you rank that low)
• decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition)

Conversion rates

Telecom should be possible at 2.5% CR and 0.30 eCPC

• PPC 101