Magento SEO: verschil tussen versies
Uit dotSearch
(→Template) |
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| (7 tussenliggende versies door dezelfde gebruiker niet weergegeven) | |||
| Regel 7: | Regel 7: | ||
''RewriteRule ^index.php$ http://www.mydomain.com/ [R=301,L]'' | ''RewriteRule ^index.php$ http://www.mydomain.com/ [R=301,L]'' | ||
| + | * clean and short URL's | ||
| + | * disable category names in URL (because of dupe issues) System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no". | ||
==Meta data== | ==Meta data== | ||
* title (65 char) with keywords in front, brand at the end | * title (65 char) with keywords in front, brand at the end | ||
* default title can be editted here: Configuration => Design => HTML Head | * default title can be editted here: Configuration => Design => HTML Head | ||
| + | * overwriting the default titles for categories/products will rewrite their complete title and also remove categories lying above | ||
* to put your brand at the end of each URL set it as the 'Title Suffix' | * to put your brand at the end of each URL set it as the 'Title Suffix' | ||
| − | * meta description (155 char) default empty | + | * meta description (155 char) default empty, but unique and catchy for important pages |
| + | * meta keywords empty | ||
* canonical tag: http://www.magentocommerce.com/module/906/canonical-url-s-for-magento | * canonical tag: http://www.magentocommerce.com/module/906/canonical-url-s-for-magento | ||
* robots meta | * robots meta | ||
| + | |||
| + | ==Content== | ||
| + | * unique content for each product page | ||
| + | * unique content for each category page (Catalog => Manage Categories) | ||
| + | * use the alt attribute on images | ||
| + | * check file names for images | ||
| + | * noindex non-content pages: http://www.magentocommerce.com/magento-connect/marketing/seo/yoast-metarobots.html | ||
| + | |||
| + | ==Template== | ||
| + | * Fix headings (no H1/H2 etc in navigation, change <h4> tags in <div class="head"> to <strong>) | ||
| + | * Homepage: H1 -> Sitename, H2 -> Categories // Categories: H1 -> Category name, H3 -> Products // Products: H1: product name | ||
| + | * nofollow links to login, checkout, wishlist, RSS feeds, layered navigation, add to wishlist, add to compare | ||
| + | * breadcrumb | ||
| + | |||
| + | ==Technology== | ||
| + | * check site speed (System => Cache Management and enable all caching features like this: http://www.ruudkok.nl/images/cache-management.png) | ||
| + | * enable browser caching in .htaccess | ||
| + | * set image size attributes | ||
| + | * check robots.txt | ||
| + | * check headers (404/redirects) | ||
| + | * combine JS/CSS | ||
| + | * create XML sitemap at Catalog => Google Sitemap => Add Sitemap | ||
| + | |||
| + | ==Plugins== | ||
| + | * http://www.traffic-builders.com/tblog/zoekmachine-optimalisatie/magento-seo-extensions-die-magento-nog-beter-maken.html | ||
Huidige versie van 28 okt 2011 om 10:12
URL structure[bewerken]
- From version 1.2.1: enable Server URL rewrites (System => Configuration => Web => Search Engines Optimization)
- Set "Add store Code to Urls" under "Url Options" to "No".
- Set preferred domain under "Unsecure" and "Secure" => Base URL (will aslo remove session ID)
- Edit .htaccess to set up redirect to preferred (non)www around line 119:
RewriteBase / RewriteCond %{THE_REQUEST} ^[A-Z]{3,9} /index.php HTTP/
RewriteRule ^index.php$ http://www.mydomain.com/ [R=301,L]
- clean and short URL's
- disable category names in URL (because of dupe issues) System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no".
Meta data[bewerken]
- title (65 char) with keywords in front, brand at the end
- default title can be editted here: Configuration => Design => HTML Head
- overwriting the default titles for categories/products will rewrite their complete title and also remove categories lying above
- to put your brand at the end of each URL set it as the 'Title Suffix'
- meta description (155 char) default empty, but unique and catchy for important pages
- meta keywords empty
- canonical tag: http://www.magentocommerce.com/module/906/canonical-url-s-for-magento
- robots meta
Content[bewerken]
- unique content for each product page
- unique content for each category page (Catalog => Manage Categories)
- use the alt attribute on images
- check file names for images
- noindex non-content pages: http://www.magentocommerce.com/magento-connect/marketing/seo/yoast-metarobots.html
Template[bewerken]
- Fix headings (no H1/H2 etc in navigation, change <h4> tags in <div class="head"> to <strong>)
- Homepage: H1 -> Sitename, H2 -> Categories // Categories: H1 -> Category name, H3 -> Products // Products: H1: product name
- nofollow links to login, checkout, wishlist, RSS feeds, layered navigation, add to wishlist, add to compare
- breadcrumb
Technology[bewerken]
- check site speed (System => Cache Management and enable all caching features like this: http://www.ruudkok.nl/images/cache-management.png)
- enable browser caching in .htaccess
- set image size attributes
- check robots.txt
- check headers (404/redirects)
- combine JS/CSS
- create XML sitemap at Catalog => Google Sitemap => Add Sitemap
