Internet Advantage: verschil tussen versies
(→Office settings) |
(→Sales) |
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| (14 tussenliggende versies door 2 gebruikers niet weergegeven) | |||
| Regel 1: | Regel 1: | ||
| + | ==SEO proces== | ||
| + | 1. KW research door sales, using AdWords KW tool based on exact match (competitie, search volume, transactional) | ||
| + | |||
| + | 2. Budgetbepaling door SEO team + Kathia | ||
| + | |||
| + | 3. KW lijst + budget met klant bespreken | ||
| + | |||
| + | 4. SEO recommendations (incl shortlist met focuspunten) door SEO team | ||
| + | |||
| + | 5. Focuspunten ''moeten'' worden geimplementeerd | ||
| + | |||
| + | 6. Linkbuilding (na [[linkresearch]]) | ||
| + | |||
| + | ==Linkbuilding== | ||
| + | * 30% van budget naar linkbuilding (waarvan 70% naar one-way links, 30% naar paid directories) | ||
| + | * Also doing article submissions and press releases | ||
| + | * Filipines are doing content creation and link submissions for English keywords | ||
| + | * Peru is doing content creation and link submissions for Spanish language | ||
| + | * Article submissions go at €8 per article | ||
| + | * Deeplink vs homepage link depends on what ranks in Google | ||
| + | |||
| + | |||
| + | ==Websites== | ||
| + | '''CVresume.org''': 500.000 unique per month, 1.500.000 pageviews per month, € 2.000 revenue per month | ||
| + | |||
| + | Most traffic = Spanish | ||
| + | |||
| + | '''Target: € 100.000 per year''' = € 5,55 eCPM (currently € 1,33 eCPM) | ||
| + | |||
| + | How? | ||
| + | * CPM deals (now € 1,33 eCPM) | ||
| + | * IP localization (South America shouldn't get Spanish offers) | ||
| + | * Centralize statistics | ||
| + | * Email lists | ||
| + | * Selling links | ||
| + | * Commercial blog posts | ||
| + | * Get an affiliate deal | ||
| + | * Google Analytics segmenting per language | ||
| + | * CV uploads? | ||
| + | * Social media | ||
| + | |||
| + | Concurrent doet 100.000 per jaar met 2M pageviews per maand: resumetemplates.org | ||
| + | |||
| + | |||
| + | ==SMM== | ||
| + | |||
| + | * Community management (facebook, twitter, linkedin) | ||
| + | * Social media as crowd sourcing (what do they want/think) | ||
| + | * Competitor checkup - what do they do? | ||
| + | |||
| + | How? | ||
| + | |||
| + | * Facebook (business page + thematic group) | ||
| + | * Twitter profile | ||
| + | * LinkedIn (business profile + business groups) | ||
| + | * Groups on Xing/Plaxo | ||
| + | |||
| + | Issue: how to sell SMM without being community managers for client (which isn't scalable) | ||
| + | |||
| + | |||
==Office settings== | ==Office settings== | ||
Wifi: 0736708814464396 | Wifi: 0736708814464396 | ||
| − | Wifi buren: (uitzendkrachtig) | + | Wifi buren: VYHGSM2010 (uitzendkrachtig) |
Wifi Salamanca: TYSPMBPEA (ThomsonC710B8) | Wifi Salamanca: TYSPMBPEA (ThomsonC710B8) | ||
Wifi Salamanca #2: 5a303030324346453137303644 | Wifi Salamanca #2: 5a303030324346453137303644 | ||
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Huidige versie van 11 feb 2013 om 13:26
SEO proces[bewerken]
1. KW research door sales, using AdWords KW tool based on exact match (competitie, search volume, transactional)
2. Budgetbepaling door SEO team + Kathia
3. KW lijst + budget met klant bespreken
4. SEO recommendations (incl shortlist met focuspunten) door SEO team
5. Focuspunten moeten worden geimplementeerd
6. Linkbuilding (na linkresearch)
Linkbuilding[bewerken]
- 30% van budget naar linkbuilding (waarvan 70% naar one-way links, 30% naar paid directories)
- Also doing article submissions and press releases
- Filipines are doing content creation and link submissions for English keywords
- Peru is doing content creation and link submissions for Spanish language
- Article submissions go at €8 per article
- Deeplink vs homepage link depends on what ranks in Google
Websites[bewerken]
CVresume.org: 500.000 unique per month, 1.500.000 pageviews per month, € 2.000 revenue per month
Most traffic = Spanish
Target: € 100.000 per year = € 5,55 eCPM (currently € 1,33 eCPM)
How?
- CPM deals (now € 1,33 eCPM)
- IP localization (South America shouldn't get Spanish offers)
- Centralize statistics
- Email lists
- Selling links
- Commercial blog posts
- Get an affiliate deal
- Google Analytics segmenting per language
- CV uploads?
- Social media
Concurrent doet 100.000 per jaar met 2M pageviews per maand: resumetemplates.org
SMM[bewerken]
- Community management (facebook, twitter, linkedin)
- Social media as crowd sourcing (what do they want/think)
- Competitor checkup - what do they do?
How?
- Facebook (business page + thematic group)
- Twitter profile
- LinkedIn (business profile + business groups)
- Groups on Xing/Plaxo
Issue: how to sell SMM without being community managers for client (which isn't scalable)
Office settings[bewerken]
Wifi: 0736708814464396
Wifi buren: VYHGSM2010 (uitzendkrachtig)
Wifi Salamanca: TYSPMBPEA (ThomsonC710B8)
Wifi Salamanca #2: 5a303030324346453137303644
