Linkbuilding: verschil tussen versies

Huidige versie van 7 jan 2013 om 11:26

The best link for SEO is:

• An „in content“ link
• With a relevant anchor text (on the first link)
• On a good page which has Backlinks itself.
• The link is followed by Google
• The Link is not redirected
• The Link is cached by Google (in the main index)
• Hard to be replicated

(bonus extras: traffic, endorsement value, conversions, on-topic, in content, from the geographic location of your target market)

Linkbuilding thoughts

• get links from paged deemed relevant by Google (search on your keywords)
• check backlinks of competitors (and find hubs)
• find where your competitors link TO in common, and get a link there
• get your links on the strongest pages of the linking domains
• get links as close as you can to trusted domains

Put all your competitors’ backlinks in a database filtering out deleted links, framed links and mentions. Then filter out all pages with no inbound links themselves. In the next Step bring your data up to date by validating each link reported if it still exists and split the links in SEO links and affiliate links (if there are any). Now sort the SEO links you get by quality and do a write up of the main links.

There are generally two sides to the linkbuilding argument. One side says to focus on quality links, the other says to focus on large quantities of links. I agree with both. Since it’s easy to get junk links from sites like Twitter, blog comments, forum profiles, wikis, etc, go get those links! When you’re burnt out with those junk links, move on to the next step. Don’t discount quantity, I have sites that rank #1 with mass junk links.

Actual action plan

First check which is the reason for ranking the top sites (raw link juice/trust/anchor text/link diversity), if it only one aspect then focus on that. Next:

1. Get low hanging fruit (Directories, social bookmarks, bedrijvengidsen, free links, blog comments, forum replies (and profile pages))

2. Get links from the top 100 or 250 in Google on your keywords

3. Analyze your competitors and get their best backlinks

4. Get links close to trusted domains

5. Get links from pages where competitors are linking TO (linkfromdomain: in Bing)

6. Check directories like DMOZ for possible link targets

7. Answer questions (goeievraag/yahoo answers)

Broken Linkbuilding

• vind dode links op sites waar je een link wilt
• zoek andere links naar de betreffende dode link via OSE/Majestic etc
• zoek 404 pagina's bij concurrenten (top pages in OSE) en zoek links daarnaartoe via OSE/Majestic etc
• mailtemplates: http://www.seomoz.org/blog/broken-link-building-guide-from-noob-to-novice
• check ook uitgaande 301 links

Might wanna use http://www.linkresearchtools.com/products-overview/

Also see http://seogadget.co.uk/real-life-link-building-examples-smx-advanced-2010/

Interesting read about link penalties, devaluation etc: http://www.linkbuildr.com/google-link-penalties-seo-sabotage-and-the-great-link-conspiracy/

Trust sites en sites die daar links van ontvangen --> link check op dode links vanaf trust sites.

• gemeentes
• provincies
• kranten
• overheden

Comment sites (voor linkdumps)

NL --

http://www.goeievraag.nl (followed)

http://www.webwereld.nl (followed, account aanmaken nodig)

http://www.iwereld.nl [url=http://bla.com]keyword[/url] (followed, account aanmaken nodig)

http://www.mobilyz.com [url=http://bla.com]keyword[/url] (followed)

http://infonu.nl --> links worden uit comments verwijderd

http://blog.nl --> normale html gebruiken (nofollowed)

http://forum.vodafone.nl --> normale html gebruiken (nofollowed)

UK --

http://www.gomonews.com --> normale html (nofollowed)

http://www.pocket-lint.com --> links worden uit comments verwijderd

Social profile websites (for businesses) http://www.linkbuildr.com/business-startup-marketing-guide/

Get easy links (pas op!)

• blog comment links
• social bookmarking
• trackback links (Google keyword+trackback)

Create WPMU auto content sites I’ve got burnt out on buying links. Instead, I’ve been making quality websites with the purpose of linking them back to my money site. These sites are generally built on existing WPMU domains (like these). I build links to these blogs and seed them with some generic spun content. Once they start getting some age and trust I link them to my money pages. This enables me to have good old blogs linking to my money pages without paying for those links. It does take extra time, but I can continue using the same blogs for additional projects after I get my #1 rankings.

Find links using Google queries

• site:.edu inurl: "post a comment
• site:.ac.uk intitle:directory request link

http://www.seomoz.org/ugc/15-smart-ways-to-find-guest-posting-opportunities

http://www.dailyblogtips.com/3-smart-google-search-tips-to-hunt-for-guest-post-opportunities/

http://www.seomoz.org/blog/finding-and-using-niche-blogs

http://www.seomoz.org/blog/how-to-reach-bloggers-ninja-style