PPC: verschil tussen versies
Uit dotSearch
| (5 tussenliggende versies door 4 gebruikers niet weergegeven) | |||
| Regel 1: | Regel 1: | ||
* [[AdWords]] | * [[AdWords]] | ||
* [[Facebook]] | * [[Facebook]] | ||
| + | * [[Google product search]] | ||
| + | * [[Blackhat PPC]] | ||
| + | * [[PPC Tips]] | ||
---- | ---- | ||
| Regel 12: | Regel 15: | ||
* decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition) | * decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition) | ||
| + | '''Quality Score''' | ||
| + | * remove keywords with QS < 6 | ||
| + | * remove keywords with low search volume and QS < 7 | ||
'''Writing ads''' | '''Writing ads''' | ||
| Regel 18: | Regel 24: | ||
* first description line contains a "teaser" or question that continues to draw the attention | * first description line contains a "teaser" or question that continues to draw the attention | ||
* second description line contains a promise and goes for the ultimate ‘call-to-action’ | * second description line contains a promise and goes for the ultimate ‘call-to-action’ | ||
| + | |||
| + | |||
| + | '''Creating keyword groups''' | ||
| + | * 20-40 words per adgroup | ||
| + | * use negatives (-free, -manual) | ||
| + | * stronger ad copy in content network | ||
| + | * include 'best', 'online' e.a. bijvoegsels in keywords | ||
| + | * bid on domain and plurals/typos | ||
| + | |||
| + | |||
| + | '''Other stuff''' | ||
| + | * use keywords in both ad copy and landingpage | ||
| + | * bid management software | ||
| + | * content/blog on landingpage too look like a website, but still the big-graphic-with-call-to-action | ||
| + | * legitimacy is key | ||
| + | * use multiple ppc networks (Google, Yahoo!, MSN, Ask, LookSmart) | ||
| + | * test varieties of ad copy, content independently | ||
| + | * use the offer's brand into the landingpage to increase CR | ||
| + | * footer: Terms and Conditions, Privacy Policy, About Us, Contact, Resources, Sitemap | ||
| + | |||
Huidige versie van 26 nov 2012 om 15:22
Setting PPC bids
Adjust bids based on Ad Position
- increase bids on if ads are below position 8.0 (to get more traffic on highly competitive terms, which is why you rank that low)
- decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition)
Quality Score
- remove keywords with QS < 6
- remove keywords with low search volume and QS < 7
Writing ads
- ads are merely a way to get visitors to a landing page, not to close a sale
- don't describe products, describe customer benefits and make a promise
- first description line contains a "teaser" or question that continues to draw the attention
- second description line contains a promise and goes for the ultimate ‘call-to-action’
Creating keyword groups
- 20-40 words per adgroup
- use negatives (-free, -manual)
- stronger ad copy in content network
- include 'best', 'online' e.a. bijvoegsels in keywords
- bid on domain and plurals/typos
Other stuff
- use keywords in both ad copy and landingpage
- bid management software
- content/blog on landingpage too look like a website, but still the big-graphic-with-call-to-action
- legitimacy is key
- use multiple ppc networks (Google, Yahoo!, MSN, Ask, LookSmart)
- test varieties of ad copy, content independently
- use the offer's brand into the landingpage to increase CR
- footer: Terms and Conditions, Privacy Policy, About Us, Contact, Resources, Sitemap
Conversion rates
Telecom should be possible at 2.5% CR and 0.30 eCPC
