Linkresearch: verschil tussen versies
(Nieuwe pagina aangemaakt met '12-01-2011: keyword '''autoverzekering''' (link count based on Yahoo!, anchor text distribution based on OSE) '''1.''' [http://www.independer.nl/autoverzekering/intro…') |
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| (2 tussenliggende versies door 2 gebruikers niet weergegeven) | |||
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| + | 17-01-2011: keyword '''camcorder''' (link count based on Yahoo!, anchor text distribution based on OSE) | ||
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| + | '''1.''' [www.vergelijk.nl/videocamera/ Vergelijk] | ||
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| + | external links to site: 1.161.097 | ||
| + | |||
| + | external links to page: 7 | ||
| + | |||
| + | internal links to page: 3.029 | ||
| + | |||
| + | most internal links have the anchor text 'camcorder' (breadcrumbs/navigation) | ||
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| + | '''2.''' [http://www.pixmania.nl/nl/nl/camcorder/digitale-camcorder/5/2/categorie.html Pixmania] | ||
| + | |||
| + | external links to site: 17.760 | ||
| + | |||
| + | external links to page: 33 (anchor 'camcorder') | ||
| + | |||
| + | internal links to page: 537 | ||
| + | |||
| + | most internal links have the anchor text 'digitale camcorder' (breadcrumbs/navigation) | ||
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| + | '''3.''' [http://www.kieskeurig.nl/videocamera Kieskeurig] | ||
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| + | external links to site: 226.087 | ||
| + | |||
| + | external links to page: 15 | ||
| + | |||
| + | internal links to page: 2.421 | ||
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| + | most internal links have the anchor text 'videocamera' (breadcrumbs/navigation) | ||
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| + | '''4.''' Tweakers (very recent article) | ||
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| + | '''5.''' [http://www.kelkoo.nl/c-123501-camcorders.html Kelkoo] | ||
| + | |||
| + | external links to site: 178.668 | ||
| + | |||
| + | external links to page: 10 | ||
| + | |||
| + | internal links to page: 114.096 | ||
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| + | '''9.''' [http://www.beslist.nl/products/elektronica/elek_camcorders/ Beslist] | ||
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| + | external links to site: 256.807 | ||
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| + | external links to page: 0 | ||
| + | |||
| + | internal links to page: 422 | ||
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| + | most internal links have the anchor text 'Camcorders' (breadcrumbs/navigation) | ||
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| + | ---- | ||
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| + | anchor text distributie 'Top pages' beslist.nl vs kieskeurig.nl:<br /> | ||
| + | <br /> | ||
| + | www.kieskeurig.nl/mp3-speler<br /> | ||
| + | 48 links<br /> | ||
| + | 18x brand<br /> | ||
| + | 18x brand + kw<br /> | ||
| + | 2x kw<br /> | ||
| + | <br /> | ||
| + | www.kieskeurig.nl/computers<br /> | ||
| + | 55 links<br /> | ||
| + | 40x brand<br /> | ||
| + | 8x brand + kw<br /> | ||
| + | 2x kw<br /> | ||
| + | <br /> | ||
| + | www.kieskeurig.nl/huishoudelijk<br /> | ||
| + | 55 links<br /> | ||
| + | 15x brand<br /> | ||
| + | 27x brand + kw<br /> | ||
| + | 0x kw<br /> | ||
| + | <br /> | ||
| + | www.beslist.nl/elektronica/elek_digitale_cameras_en_camcorders/<br /> | ||
| + | 24 links<br /> | ||
| + | 2x brand<br /> | ||
| + | 6x brand + kw<br /> | ||
| + | 9x kw<br /> | ||
| + | <br /> | ||
| + | www.beslist.nl/elektronica/elek_mobiele_telefoons/<br /> | ||
| + | 16 links<br /> | ||
| + | 2x brand<br /> | ||
| + | 3x brand + kw<br /> | ||
| + | 6x kw<br /> | ||
| + | <br /> | ||
| + | www.beslist.nl/boeken/<br /> | ||
| + | 14 links<br /> | ||
| + | 7 x brand<br /> | ||
| + | 3 x brand + kw<br /> | ||
| + | 4 x kw<br /> | ||
| + | <br /> | ||
| + | www.beslist.nl/computers/comp_laptopsnotebooks/<br /> | ||
| + | 12 links<br /> | ||
| + | 1x brand<br /> | ||
| + | 3x brand + kw<br /> | ||
| + | 4x kw | ||
| + | |||
| + | Based on these figures you can see that (1) kieskeurig has more external links on average (for these top pages), and (2) their anchor texts isn't as aggressive as it is for Beslist. Beslist only has their brandname as anchortext in 18% of the cases, and another 23% in combination with the keyword of the page (which totals 41%). Kieskeurig on the other hand already has 44% of their anchor text only as their brandname, and another 33 percent being a keyword combined with the brandname (total = 77%). In the end Kieskeurig seems to be able to rank better, even though only 2% of their external links to these pages contain the exact match of the keyword. For beslist they use 35% keywords as anchor text. | ||
| + | |||
| + | Hence, how do you (all) feel about spreading the anchor texts a bit more, and at least combine the brand with keyword a bit more, or get branded backlinks? Say 40% brand, 25% brand+keyword and only 10-20% keyword? | ||
Huidige versie van 20 jan 2011 om 15:02
12-01-2011: keyword autoverzekering (link count based on Yahoo!, anchor text distribution based on OSE)
1. Independer
external links to site: 200.366
external links to page: 428 (231/396 (58%) = link directories)
(35% keyword (123), 20% brand+keyword/v.v., 12% brand)
external links to site: 3.462
external links to (home)page: 3.360 (114/370 (31%) = link directories)
(7% keyword (23), 28% autoverzekering.com, 45% autopolis.nl)
3. Unive
external links to site: 43.789
external links to page: 29 (nieuwe pagina, 86/205 (42%) = link directories)
(10% keyword (15), 33% brand+keyword/v.v., 23% brand)
external links to site: 3.757
external links to page: 124 (94/200 (47%) = link directories)
(25% keyword (50), 1% brand+keyword/v.v., 23% brand)
5. Netpolis
external links to site: 1.805
external links to (home) page: 653 (357/593 (60%) = link directories)
(33% keyword (175), 13% brand+keyword/v.v., 34% brand)
17-01-2011: keyword acer laptop (link count based on Yahoo!, anchor text distribution based on OSE)
1. Acer
2. Kieskeurig
external links to site: 226.087
external links to page: 1
internal links to page: 1.034
most internal links have the anchor text 'Acer' (breadcrumbs/navigation)
3. Beslist
external links to site: 256.807
external links to page: 2
internal links to page: 306
navigational links have the anchor text 'Acer', breadcrumbs say 'acer laptop'
4. Vergelijk
external links to site: 1.161.097
external links to page: 1
internal links to page: 472
navigational links have the anchor text 'Acer', breadcrumbs say 'acer laptops'
17-01-2011: keyword camcorder (link count based on Yahoo!, anchor text distribution based on OSE)
1. [www.vergelijk.nl/videocamera/ Vergelijk]
external links to site: 1.161.097
external links to page: 7
internal links to page: 3.029
most internal links have the anchor text 'camcorder' (breadcrumbs/navigation)
2. Pixmania
external links to site: 17.760
external links to page: 33 (anchor 'camcorder')
internal links to page: 537
most internal links have the anchor text 'digitale camcorder' (breadcrumbs/navigation)
3. Kieskeurig
external links to site: 226.087
external links to page: 15
internal links to page: 2.421
most internal links have the anchor text 'videocamera' (breadcrumbs/navigation)
4. Tweakers (very recent article)
5. Kelkoo
external links to site: 178.668
external links to page: 10
internal links to page: 114.096
9. Beslist
external links to site: 256.807
external links to page: 0
internal links to page: 422
most internal links have the anchor text 'Camcorders' (breadcrumbs/navigation)
anchor text distributie 'Top pages' beslist.nl vs kieskeurig.nl:
www.kieskeurig.nl/mp3-speler
48 links
18x brand
18x brand + kw
2x kw
www.kieskeurig.nl/computers
55 links
40x brand
8x brand + kw
2x kw
www.kieskeurig.nl/huishoudelijk
55 links
15x brand
27x brand + kw
0x kw
www.beslist.nl/elektronica/elek_digitale_cameras_en_camcorders/
24 links
2x brand
6x brand + kw
9x kw
www.beslist.nl/elektronica/elek_mobiele_telefoons/
16 links
2x brand
3x brand + kw
6x kw
www.beslist.nl/boeken/
14 links
7 x brand
3 x brand + kw
4 x kw
www.beslist.nl/computers/comp_laptopsnotebooks/
12 links
1x brand
3x brand + kw
4x kw
Based on these figures you can see that (1) kieskeurig has more external links on average (for these top pages), and (2) their anchor texts isn't as aggressive as it is for Beslist. Beslist only has their brandname as anchortext in 18% of the cases, and another 23% in combination with the keyword of the page (which totals 41%). Kieskeurig on the other hand already has 44% of their anchor text only as their brandname, and another 33 percent being a keyword combined with the brandname (total = 77%). In the end Kieskeurig seems to be able to rank better, even though only 2% of their external links to these pages contain the exact match of the keyword. For beslist they use 35% keywords as anchor text.
Hence, how do you (all) feel about spreading the anchor texts a bit more, and at least combine the brand with keyword a bit more, or get branded backlinks? Say 40% brand, 25% brand+keyword and only 10-20% keyword?
