Internet Advantage: verschil tussen versies

Versie van 13 dec 2010 om 12:22

Office settings

Wifi: 0736708814464396

Wifi buren: (uitzendkrachtig)

Wifi Salamanca: TYSPMBPEA (ThomsonC710B8)

Wifi Salamanca #2: 5a303030324346453137303644

IA SEO proces

1. KW research door sales, using AdWords KW tool based on exact match (competitie, search volume, transactional)

2. KW lijst met klant bespreken

3. SEO recommendations (incl shortlist met focuspunten) door SEO team

4. Focuspunten moeten worden geimplementeerd

5. Linkbuilding

IA Linkbuilding

• 30% van budget naar linkbuilding (waarvan 70% naar one-way links, 30% naar paid directories)
• Filipines are doing content creation and link submissions for English keywords
• Peru is doing content creation and link submissions for Spanish language
• Article submissions go at €8 per article

IA Websites

CVresume.org: 500.000 unique per month, 1.500.000 pageviews per month, € 2.000 revenue per month

Most traffic = Spanish

Target: € 100.000 per year = € 5,55 eCPM (currently € 1,33 eCPM)

How?

• CPM deals (now € 1,33 eCPM)
• IP localization (South America shouldn't get Spanish offers)
• Centralize statistics
• Email lists
• Selling links
• Commercial blog posts
• Get an affiliate deal
• Google Analytics segmenting per language
• CV uploads?
• Social media

Concurrent doet 100.000 per jaar met 2M pageviews per maand: resumetemplates.org

IA Sales

Soraya = sales director

Magda = sales assistent

Manuel = Sales UK/Ireland (Madrid)

IA SMM

• Community management (facebook, twitter, linkedin)
• Social media as crowd sourcing (what do they want/think)
• Competitor checkup - what do they do?

How?

• Facebook (business page + thematic group)
• Twitter profile
• LinkedIn (business profile + business groups)
• Groups on Xing/Plaxo

Issue: how to sell SMM without being community managers for client (which isn't scalable)