PPC - Bewerkingsoverzicht

89.99.109.189 op 26 nov 2012 om 13:22

2012-11-26T13:22:12Z

2011-02-02T09:29:07Z

2011-01-30T09:30:13Z

2010-10-20T07:05:04Z

2010-10-20T07:04:47Z

2010-05-14T08:43:41Z

2010-03-04T08:24:30Z

2009-10-12T07:01:23Z

2009-10-12T07:00:38Z

2009-10-08T13:13:20Z

← Oudere versie		Versie van 26 nov 2012 om 13:22
Regel 15:		Regel 15:
	* decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition)		* decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition)

		+	'''Quality Score'''
		+	* remove keywords with QS < 6
		+	* remove keywords with low search volume and QS < 7

	'''Writing ads'''		'''Writing ads'''

@@ Regel 5: / Regel 5: @@
 * [[Blackhat PPC]]
+* [[PPC Tips]]
 ----

@@ Regel 1: / Regel 1: @@
 * [[AdWords]]
 * [[Facebook]]
+* [[Google product search]]
 * [[Blackhat PPC]]

@@ Regel 1: / Regel 1: @@
 * [[AdWords]]
 * [[Facebook]]
 * [[Blackhat PPC]]
 ----

← Oudere versie		Versie van 14 mei 2010 om 08:43
Regel 18:		Regel 18:
	* first description line contains a "teaser" or question that continues to draw the attention		* first description line contains a "teaser" or question that continues to draw the attention
	* second description line contains a promise and goes for the ultimate ‘call-to-action’		* second description line contains a promise and goes for the ultimate ‘call-to-action’
		+
		+
		+	'''Creating keyword groups'''
		+	* 20-40 words per adgroup
		+	* use negatives (-free, -manual)
		+	* stronger ad copy in content network
		+	* include 'best', 'online' e.a. bijvoegsels in keywords
		+	* bid on domain and plurals/typos
		+
		+
		+	'''Other stuff'''
		+	* use keywords in both ad copy and landingpage
		+	* bid management software
		+	* content/blog on landingpage too look like a website, but still the big-graphic-with-call-to-action
		+	* legitimacy is key
		+	* use multiple ppc networks (Google, Yahoo!, MSN, Ask, LookSmart)
		+	* test varieties of ad copy, content independently
		+	* use the offer's brand into the landingpage to increase CR
		+	* footer: Terms and Conditions, Privacy Policy, About Us, Contact, Resources, Sitemap
		+

← Oudere versie		Versie van 4 mrt 2010 om 08:24
Regel 11:		Regel 11:
	* increase bids on if ads are below position 8.0 (to get more traffic on highly competitive terms, which is why you rank that low)		* increase bids on if ads are below position 8.0 (to get more traffic on highly competitive terms, which is why you rank that low)
	* decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition)		* decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition)
		+
		+
		+	'''Writing ads'''
		+	* ads are merely a way to get visitors to a landing page, not to close a sale
		+	* don't describe products, describe customer benefits and make a promise
		+	* first description line contains a "teaser" or question that continues to draw the attention
		+	* second description line contains a promise and goes for the ultimate ‘call-to-action’

← Oudere versie		Versie van 12 okt 2009 om 07:01
Regel 18:		Regel 18:


−	* [[http://www.jonathanvolk.com/ppc/ppc-affiliate-marketing-101.html PPC 101]]	+	* [http://www.jonathanvolk.com/ppc/ppc-affiliate-marketing-101.html PPC 101]

← Oudere versie		Versie van 12 okt 2009 om 07:00
Regel 16:		Regel 16:

	Telecom should be possible at 2.5% CR and 0.30 eCPC		Telecom should be possible at 2.5% CR and 0.30 eCPC
		+
		+
		+	* [[http://www.jonathanvolk.com/ppc/ppc-affiliate-marketing-101.html PPC 101]]

← Oudere versie		Versie van 8 okt 2009 om 13:13
Regel 11:		Regel 11:
	* increase bids on if ads are below position 8.0 (to get more traffic on highly competitive terms, which is why you rank that low)		* increase bids on if ads are below position 8.0 (to get more traffic on highly competitive terms, which is why you rank that low)
	* decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition)		* decrease bids on if ads are above position 3.0 (to get less traffic on low converting terms, which is why there is so little competition)
		+
		+
		+	'''Conversion rates'''
		+
		+	Telecom should be possible at 2.5% CR and 0.30 eCPC